Advertising on hellomagazine.com - UK edition



Why hellomagazine.com?

About hellomagazine.com

1.3 million unique users generating 12 million page impressions each month.

Demographics

hellomagazine.com users are mature, educated, and affluent. 86% female and with 61% aged under 45, our loyal ABC1 user base enjoys our inspirational insight into a lifestyle they aspire to achieve.

hellomagazine.com users are very active online and often use the web to purchase products and services, as well as to research and gather information. Advertisers greatly benefit from our aspirational environment which helps build positive brand awareness, as well as generate excitement and interest in their products and services!

Context

hellomagazine.com is the leading online celebrity site in the UK and is visited by an affluent audience looking for uplifting and positive news. As the benchmark celebrity news source online, hellomagazine.com prides itself on its unique content. Our editorial is of such a high standard that it has been sought after by ISPs to provide authoritative content to their users. We are a site that can lend our brand values of quality, achievement, and best of breed directly to your clients.

Age Profile

Professional Status

Income Level

Reader Profile

Internet Behaviour

ejemplo

55% make a purchase online at least once a month
75% have bought books/music/CDs/films/DVDs online in the last 12 months
56% have bought clothes or accessories online in the last 12 months
51% have bought travel related products online in the last 12 months
47% have bought tickets for events online in the last 12 months
31% of female users have bought beauty products online in the last 12 months
29% have bought electrical goods online in the last 12 months
37% do their grocery shopping online
67% use the internet to help decide where to go on holiday
When purchasing products online quality is the most important factor (46%) followed by price (36%)

















Attributes & Activities

ejemplo

34% are prepared to spend over £30 on a beauty product
62% would consider some form of cosmetic procedure
32% are members of a gym
27% have taken 3 or more holidays outside the UK in the last year
46% have been on a long haul holiday in the last year
The average spend on a holiday is over £1,200
66% would consider buying a brand new car
hellomagazine.com users are prepared to spend on average £15,450 on a brand new car
86% of our female users are involved in the decision on what car to buy next for the household
94% own a mobile phone and 42% upgrade their mobile phone at least every 18 months
38% visit the cinema at least once a month
The average number of DVDs watched over the last year is 18 and 33% have watched over 21
93% have some form of multi-channel TV in their household
21% visit pubs or bars at least once a week













Source: ABCe Jan 09 and Continental Research Sept 08 and Mar 08

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