Creative Specifications and Rates

Effective until 28 February 2010

CPM Rates

NOTE: Rates reflect run of network campaigns

All contents of advertisements are subject to hellomagazine.com approval. hellomagazine.com reserves the right to reject or cancel any advertisement, insertion order, space reservation or position commitment at any time. In addition, hellomagazine.com shall have the right to reject any URL link embodied within any advertisement. This order is accepted subject to hellomagazine.com's Terms and Conditions of sale. hellomagazine.com does not accept responsibility for late submission of creative.

For any creative submitted later than midday prior to a campaign launch date, hellomagazine.com will charge an additional fee of £100 plus VAT to the agency which authorised the campaign. If more than one creative for a campaign is delivered late the charge will still be £100 plus VAT.

Format Glossary

Newsletter

Sent out daily to 36,000 readers informing them of the latest celebrity news and all that’s new at hellomagazine.com.

See above table for options available.

Leaderboard

728x90 large banner served in top position.

Big Banner

963x90 served in top position.

MPU

Large rectangular shaped creative format. Currently running in 300x250 size on all channels.
Expandable MPUs – see above table for guidelines.

Buttons

Small creative format running on right hand bar – generally 120x120.

Skyscraper

120x600 format. We have two positions on the left of the page and the right. Most pages hold the sky on the left. Note skyscraper runs on the right in the News in Pictures section.

Expandable Skyscrapers

As most expandable skys expand to the left we are only able to carry expandable skys on the channel homepages and News in pictures section. All other skys appear on the left of the page.

Roadblock page takeovers

See above table for guidelines.

Interstitials

Formats that appear when moving between pages. The format loads full page size, must last no longer than 5 seconds and are capped at one per unique user.

Overlays

Rich media format that overlays on a site. Vary in shape and size, often animated. Must have a clear “close” button and forbidden to run on the homepage. Sound defaulted off.

Page Peel

Redirect required from third party serving company.

Channel Sponsorship

See rate card for options available.

Pop-Unders

Large, often full page format that pops under our site as a new window. Vary in size.

One Page Advertorial

Bespoke designed page relating specifically to advertisers product or service. Basic page designed to advertiser’s colours. Images and copy all provided by client. Copy should be presented in hellomagazine.com style. Multi page advertorial / micro site also available.

One Page Advertorial – With Data Capture

As above with a competition element and data capture for the client. Prize to be provided and fulfilled by the client. Example: Ryvita.

Microsite

Bespoke design built to order based on client objectives. Usually comprises several elements. Can include flash, video, competition, branding and product shots. Example: Boots and Dove.